What is mobile marketing?
Mobile marketing is a groundbreaking new way of communicating with customers and prospects.
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What's the difference between text marketing and text messaging?
Mobile marketing is a sub-set of text messaging. Mobile marketing uses the standard interface of a cell phone's text messaging feature to communicate with potential customers. So, mobile marketing becomes a commercial channel for advertising and communicating with prospects. The strength of mobile marketing is that the prospect gives permission, or "opts in", to participate in an advertising or marketing campaign, using the cell phone already in his or her hand.
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How does text marketing work?
One of the best ways to generate sales is to offer a sample of your product. A mobile marketing campaign enables you to add another way for people to contact you, besides calling, emailing or visiting. That additional form of contact shows up in your advertising in a now-familiar format: "Text Ads2txt to 41513." Since 136 million Americans are already texting regularly, many will send that message and receive yours in reply, offering a free sample or coupon. Most campaigns involve people bringing in the cell phone to redeem the offer; others give a secret pass code to use. The benefit for you is that all cell phone numbers are stored in a database, and you have permission to send more messages later.
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What is a keyword?
Keywords allow your customers to interact with your services, to receive On Demand information, e.g business locations, todays specials, on Demand Coupons, or join mailing list, etc. A Keyword is a short word that identifies your campaigns. For example: 'Text Club to 41513 to receive weekly specials.'; 'Club' is a keyword in this case.
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Is text marketing and text messaging mostly for kids?
No. Recent studies show that the fastest-growing group of texters is 25 to 54 year olds.
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How does Ads2Txt handle technical problems?
Our 24-hour customer support is always a phone call, email or text message away.
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What will it cost consumers to participate in our mobile marketing programs?
It depends on the cell phone plan each customer has. Many people who text regularly purchase packages that give them unlimited text messages each month. Others are willing to pay for each message, but they don't cost more than 10 or 20 cents each.
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Do people who participate in a mobile marketing program have to opt in?
People can pull information on anything they desire without opting in. If someone wants to continue receiving information, then they must opt in. Another form of mobile marketing is called "push marketing," which is all about targeting people who have decided to become a part of your campaign. In push marketing, businesses never send messages to people without their consent.
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How long do I own my Keyword?
For as long as you continue to subscribe. If you cancel your account, your keyword becomes available for others to register.
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How often can I send new promotions or alerts to my subscriber list?
The Mobile Marketing Association recommends no more than 2 per week. However, we don't limit you as long as you're sending messages to opted-in customers only.
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Can I cancel or change plans?
Our service is provided on a month to month basis. You can change plans or cancel at any time. Be sure to cancel or change your plan before your monthly renewal date. We cannot give partial month refunds.
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What is your refund policy?
We do not provide refunds, but you can cancel anytime and are only responsible for charges already incurred.
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Do you offer any materials to help market the program ``table tents, flyers, ad copy etc`` and do you charge for those?
Our design department can work with you to create custom 7" Wobbler/Dangler, 11" x 15" Color Counter Mat and 18" x 24" Color promotional poster. All additonal sales aids and materials are available for a nominal fee.
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Do texts roll over?
Yes, unused texts roll over to the next month.
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Can people opt out of programs once they've opted in?
Yes. They simply reply to a text message with the word, MSTOP to 41513.
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